Vivien Zeng



Hi! I’m Viv—a multidisciplinary designer fluent in brand and motion. I believe great design should turn heads and tell a story. Blending strategy with storytelling, I help brands not just look good but also feel good.  

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Projects
  1. Flashfood 2024 Impact Report
  2. Entergrade Brand Refresh
  3. The Leftovers Podcast
  4. HIROC 2024 Safety Grants
  5. Flashfood 3.0 Launch Campaign
  6. Incident Response Toolkit


Flashfood — 2024 Impact Report
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Project: Report Publication
Client: Flashfood
Services: Art Direction, Editorial Design, Storytelling
Flashfood is tackling the food waste crisis by helping families save money on groceries and keep perfectly delicious food out of landfills. 

During my time in-house at Flashfood, I led the art direction and execution of our 2024 Impact Report. I developed a brand narrative grounded in cultural insights and a collective sense of nostalgia, inspired by 90s grocery design. The result was a playful publication that celebrates Flashfood’s achievements and brings joy back to groceries. 

View the full report here. 






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